Magazines and newspapers are migrating to iOS devices (most notably the iPad) at a steady clip, but there's one problem: publishers don't have a way to sell subscriptions--not yet, anyway.
That may change with the arrival of iOS 4.3, which is rumored to be arriving (or at least announced) as early as this Thursday, December 9.
As CNET's Joe Aimonetti reported last month, this build was already in the works when Apple rolled out iOS 4.2. And despite the latter's brief delay, it appears iOS 4.3 may still arrive on schedule (at least if you believe the rumor mill's version of Apple's schedule).
Unlike 4.2, which introduced a host of new features (like AirPlay and AirPrint), 4.3 will include just one major addition: subscription billing, which would allow content providers to charge weekly, monthly, or annually for subscriptions.
Currently, iOS supports only single app payments, meaning you have to make a new in-app purchase every time you want the latest issue of, say, "Wired."
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